Even today, a large portion of India’s population lives in villages. Previously, people in villages didn’t pay much attention to minor illnesses and managed without seeking medical treatment. A slight fever or pain would be treated with home remedies.
But times have changed. Mobile phones, the internet, and the opening of nearby medical stores have made people more aware. Now, people in villages also want proper treatment and are willing to buy good quality medicines.
This is why villages have become a huge market for pharmaceutical companies. If a company operates correctly, it can build a strong business solely from villages. Vaxova Drugs is reaching rural India with its high-quality and reliable medicines with this very philosophy.
1. Understanding the Illnesses and Needs of Village People
Life in villages is different from that in cities. In villages, people mostly work in the fields. They have to endure the sun and rain, and in many places, clean water is not readily available. Because of this, fever, coughs and colds, stomach problems, weakness, joint pain, skin problems, and infections are common.
If a company’s medicines start providing quick relief to people, the village doctors and pharmacists automatically start stocking that brand. They don’t need much convincing or persuasion, because an effective medicine sells itself. Unnecessary or expensive medicines don’t sell well in villages. Only medicines that show quick results and are reasonably priced are successful here.
2. Building Strong Relationships with Medical Store Owners
The medical store owner is very important in a village. Often, people consult them even before going to a doctor. People buy the medicines recommended by the store owner.
Therefore, if a company wants to succeed in a village, it is crucial to keep the medical store owners happy. Timely delivery of medicines, providing good profit margins, and supporting them in every need is very important.
Vaxova Drugs considers each of its medical store partners not just as customers but as business partners.
3. Building a Relationship of Trust with Doctors and Local Practitioners
In villages, people trust their familiar doctor or traditional healer. In villages, people just go to the local shop and buy whatever the doctor says. If the doctor thinks your medicine really works and will help, he’ll keep telling his patients to use it again and again. Gradually, that medicine becomes his preferred choice.
4. Price medicines according to village income levels
In villages, income is limited. People spend very carefully. If a medicine costs too much, people in the village will usually just pick a cheaper one. That’s why it helps to keep prices simple and easy for them to manage.
Vaxova Drugs makes medicines that work well but don’t cost too much, so everyone can get what they need.
5. Promote in simple language
English doesn’t work well in villages. People there understand simple and clear Hindi.
If your medicine’s posters and leaflets are written in simple, everyday words, people will understand them easily and feel comfortable using it.
6. On-the-ground work in villages is essential
Working from an office and making phone calls doesn’t work in villages. You need to visit medical stores, doctors, and people in person.
When a company representative visits frequently, people feel that the company is truly committed to them.
7. The medicine should be available at all times.
If a patient in the village can’t find your company’s medicine, they will reluctantly buy medicine from another company. Later, this becomes their habit. Therefore, it’s crucial that your medicine is always available at the medical store to maintain sales.
8. Good quality builds trust.
People in the village decide if they trust a medicine by using it themselves. If it works fast and doesn’t cause any problems, they’ll tell their family and neighbors about it. This trust gradually strengthens the brand.
9. Smaller packs sell better
In villages, people usually hesitate to buy large bottles or large strips of medicine because it’s difficult for them to pay a large sum of money at once. Smaller packs and smaller strips are cheaper, so more people buy them and gradually become accustomed to that particular brand.
10. Utilize the government health system effectively
Today, ASHA workers, government hospitals, and health camps are active in villages. If a pharmaceutical company collaborates with these entities to make its medicines available, brand recognition and trust among villagers will grow rapidly.
Conclusion
It’s not too hard to sell medicines in villages. Actually, all you have to do is approach it appropriately. Make sure the drug actually works, maintain a fair price, and take the time to earn people’s trust.
If you do that, your business will eventually expand and customers will continue to visit. Delivering potent medications to every village and assisting in the improvement of people’s health is the basic tenet of Vaxova Drugs.
FAQs
Q1. Does the medicine business really thrive in villages?
Yes! Nowadays, people in the village don’t take illnesses lightly. As soon as someone gets a fever or stomach ache, they immediately go to their nearest doctor or medical shop. They act quickly. That’s why people always need medicines, and sellers keep busy serving them.
Q2. Can medicines from a new company be sold in villages?
Yes, if the medicine is effective and the price is reasonable, people will adopt medicines from a new company. Villagers trust results more than brand names.
Q3. Why would medical store owners stock medicines from a new company?
If the company provides timely supply, offers a good profit margin, and the medicine is of good quality, medical store owners will happily stock that brand.
Q4. Which medicines sell the most in villages?
Medicines for fever, cough and cold, stomach ache, weakness, infections, and pain are the most popular in villages.
Q5. Can a pharmaceutical business be sustainable in a village in the long term?
Yes, because patients visit clinics every day in villages, and people are increasingly willing to spend on healthcare. Once trust is established, the same medicine continues to sell for years.
